Email Marketing

Sell more of your greeting cards

Some valuable tips on email marketing

Email marketing is a simple and affordable marketing option for anyone with little time and limited resources. But of course you need to collect a list of interested subscribers who want to know more about your work before you can begin communicating with them, letting them know about new artwork or forthcoming exhibitions and events.

Fortunately, there are lots of ways to build your list of interested subscribers to your email newletters or marketing messages.

Collecting interested subscribers online

Using Web Forms - One of the best ways to collect information from interested subscribers is to use a web form which can be put almost anywhere online, including on your website, they are easy to create and simple to install.

This form collects email addresses and any other relevant information you require from new prospects and previous clients who want to keep in touch and learn more about your work. Once they have subscribed to your list they will automatically receive whatever messages you plan on sending.

Your Blog - Just as with your website, you should also place a contact form on your blog so your readers can sign up for your newsletter or updates.Each post that you make on your blog is an opportunity to explain the benefits of subscribing and also announce incentives and invitations to events that are only available to subscribers. A blog is easy to set up and free if you use weblog publishing tools such as Blogger or Wordpress.

Your Facebook Page - Facebook is another opportunity for your web form to collect interested social contacts with the added benefit that they can share your activities within their social network. This is extremely helpful for growing a community of art lovers who show interest in your work.

Collecting interested subscribers offline

Local Art Galleries - If you are lucky enough for your work to be considered for display at a gallery then make sure that at the next event where your work is featured you display a guide on how attendees can sign up for your mailing list and explain what they can expect to receive, for example news on your latest work and other events.

Craft Shows - Anyone showing interest in your work is an opportunity to explain the benefits of signing up to your email list. Most people will be receptive to subscribe, particularly if they like your work.

Greeting Cards, Postcards and Business Cards - A cost effective way to show your work with the added benefit of including information about yourself with your telephone, email and website information printed on the back.

Postcards are an excellent way to keep in touch with previous customers and let them know, with a personalised message, about new work or upcoming exhibitions of your work, don't forget to include a link to your hosted web form so that people can easily sign up.

Easy email newsletters

Are you looking for a service that provides hundreds of customisable email templates for everyone from beginners to seasoned pros, allows you to upload and store as many photos and files as you want and with Facebook features that help you make connections, add fans, and get the word out about your newsletter?

Then try a free service such as MailChimp, it allows you to send up to 12,000 emails a month to a list of up to 2,000 subscribers, completely free, though a few features are only available to paying users.